Boost Your Digital Footprint & Take It To The Moon!
Boost Your School’s Digital Footprint & Take It To The Moon!
It’s Time For A Redesign - Take Your School Online!
Redefine Your School’s Image - Take It Online!
“Online Advertising - A small step for your brand &
a giant leap for your brand presence.”
“Enrollments are fire, lead generation is the fuel.”
Whether you are a K-12 day school, boarding school, a higher education platform or an ed-tech startup, the above statement goes to the heart of why lead generation is so essential to the success of your business and why it must drive your overall marketing strategy.
But first, what is lead generation? Lead generation is simply the marketing process of creating and capturing interest in your school so that you can develop a consistent enrollment pipeline. If you have captured their contact information they have now become a solid lead that you can follow up with. Most prospects aren’t ready to enroll in your school right away, so that relationship needs to be nurtured for when they are ready to make that decision.
Online advertising as a powerful lead generation strategy for your school.
With large audience groups and high user activity, social media remains to be one of the most effective digital channels for marketing your school to prospective families. Here's the thing about online success though: consistency is key. It takes time to grow and nurture your online brand presence.
If you want to set yourself up for a productive 2021, we recommend stepping it up with online advertising. But, which one should you choose? There’s a wide range of free and paid tools available to suit your needs. The goal should always be simplicity — the tool should make your life easier, not more complicated. We’re talking about automating processes to save time, enhance your organization, and build brand awareness.
An effective lead generation marketing strategy combines both inbound and outbound marketing approaches. There’s a saying that if you want fish, go where the fish are. In terms of lead generation for your school, your prospects are online.
As a result, paid search (Search Engine Marketing /Google Ads) and paid social advertising (Facebook/Instagram/Twitter/Snapchat etc.) must be a part of your overall advertising, outbound marketing strategy.
YOU HAVE THE VISION. BUT DO YOU HAVE THE RIGHT LENS?
Rite Angles Consulting is a boutique consulting firm specializing in Go-to-Market strategies and complete lifecycle services for education brands. We help you establish the right proposition for your brand or business.
- Brand Management
- Marketing and Communication Strategy
- Digital Marketing
- Outstanding Social Media Presence
- Brand Audits and Surveys
- Website Reassessment
- Creative: Graphic Identity and Brand Campaigns
- Lead Generation and Management
- Marketing Materials
- Ed-Tech Capabilities and Integration
- Develop and implement innovative marketing strategies for Ed-Tech companies targeting the K-12 and higher education.
AT RITE ANGLES, WE COVER EVERY ANGLE.
We approach every school with a singular focus — helping it stand out. We have no cookie-cutter solutions because even subtle differences between your school and your competitors, as well as between your target audiences, can make or break communication and your enrollment success. Every school is under unprecedented pressure to prove value in a shrinking market.
LET’S GET IT RITE THE FIRST TIME, SHALL WE?