Boost Your Digital Footprint & Take It To The Moon!
Boost Your School’s Digital Footprint & Take It To The Moon!
It’s Time For A Redesign - Take Your School Online!
Redefine Your School’s Image - Take It Online!

“Online Advertising - A small step for your brand &
a giant leap for your brand presence.”

“Enrollments are fire, lead generation is the fuel.”

Whether you are a K-12 day school, boarding school, a higher education platform or an ed-tech startup, the above statement goes to the heart of why lead generation is so essential to the success of your business and why it must drive your overall marketing strategy.

But first, what is lead generation? Lead generation is simply the marketing process of creating and capturing interest in your school so that you can develop a consistent enrollment pipeline. If you have captured their contact information they have now become a solid lead that you can follow up with. Most prospects aren’t ready to enroll in your school right away, so that relationship needs to be nurtured for when they are ready to make that decision.

Online advertising as a powerful lead generation strategy for your school.

With large audience groups and high user activity, social media remains to be one of the most effective digital channels for marketing your school to prospective families. Here's the thing about online success though: consistency is key. It takes time to grow and nurture your online brand presence.

If you want to set yourself up for a productive 2021, we recommend stepping it up with online advertising. But, which one should you choose? There’s a wide range of free and paid tools available to suit your needs. The goal should always be simplicity — the tool should make your life easier, not more complicated. We’re talking about automating processes to save time, enhance your organization, and build brand awareness.

An effective lead generation marketing strategy combines both inbound and outbound marketing approaches. There’s a saying that if you want fish, go where the fish are. In terms of lead generation for your school, your prospects are online.

As a result, paid search (Search Engine Marketing /Google Ads) and paid social advertising (Facebook/Instagram/Twitter/Snapchat etc.) must be a part of your overall advertising, outbound marketing strategy.

YOU HAVE THE VISION. BUT DO YOU HAVE THE RIGHT LENS?

Rite Angles Consulting is a boutique consulting firm specializing in Go-to-Market strategies and complete lifecycle services for education brands. We help you establish the right proposition for your brand or business.

• Brand Management
• Marketing and Communication Strategy
• Digital Marketing
• Outstanding Social Media Presence
• Brand Audits and Surveys
• Website Reassessment
• Creative: Graphic Identity and Brand Campaigns
• Admissions
• Lead Generation and Management
• Marketing Materials
• Ed-Tech Capabilities and Integration
• Develop and implement innovative marketing strategies for Ed-Tech companies targeting the K-12 and higher education.

AT RITE ANGLES, WE COVER EVERY ANGLE.

We approach every school with a singular focus — helping it stand out. We have no cookie-cutter solutions because even subtle differences between your school and your competitors, as well as between your target audiences, can make or break communication and your enrollment success. Every school is under unprecedented pressure to prove value in a shrinking market.

LET’S GET IT RITE THE FIRST TIME, SHALL WE?

“Enrollments are fire, lead generation is the fuel.”

Whether you are a day school, boarding school or higher education platform, this statement goes to the heart of why lead generation is so essential to the success of your business and why it must drive your overall marketing strategy;

But first, what is lead generation? Lead generation is simply the marketing process of creating and capturing interest in your school so that you can develop a consistent enrollment pipeline.
Marketers often describe this as getting people into your “sales funnel.” For example, when someone responds to one of your ads they are entering your funnel at the “TOFU” (Top of the Funnel).
If you have captured their contact information they have now become a solid lead that you can follow up with. Most prospects aren’t ready to enroll in your school right away, so that relationship needs to be nurtured for when they are ready to make that decision.

Lead nurturing is a powerful long term strategy to boost school enrollment and needs to be a key component of your overall marketing plan.

Online advertising as a powerful lead generation strategy for your school

An effective lead generation marketing strategy combines both inbound and outbound marketing approaches. In this post, we are focusing on one very powerful outbound marketing strategy—online advertising. Many schools aren’t taking advantage of this huge opportunity to attract highly targeted prospective students consistently and predictably.

There’s a saying that if you want fish, go where the fish are. In terms of lead generation for your school, your prospects are online. As a result, paid search (SEM/Google Ads) and paid social advertising (Facebook/Instagram/Twitter/Snapchat) must be a part of your overall advertising, outbound marketing strategy.

With online advertising not only are you reaching your prospects where they already are, it also gives you an incredible opportunity to create highly targeted ads and split test your ads so that you get the highest possible ROI. Unlike print, radio, tv or display advertising, you get to decide exactly who sees your ad. This maximizes your ad spend and makes your advertising campaigns more effective.

If you haven’t committed to online advertising on a regular basis because either you can’t afford to hire additional staff or you think that the cost of outsourcing to a digital advertising agency is cost prohibitive, it’s time to realize that you can’t afford not to.

You can’t sell anything if you can’t tell anything.” - Beth Comstock

Tell your story to the right audience with the right voice.
Rite Angles

We're fast approaching July, and unfortunately, schools still aren’t able to return to campus like they had hoped. While there have been silver linings (family dinners, long walks, watching the environment heal), many are feeling disconnected from the outside world (literally and figuratively!)

Since we don’t really know when things will get back to “normal,” — what should communications look like during a time of uncertainty? We’re all in this strange phase where we are no longer doing crisis communications, but we’re also still not sending out normal communications.

So what type of content should your team be sharing during this time (and as we enter the summer months)? And where should you be sharing it for optimal viewership and engagement?

Let’s first dive into the different types of content you’re likely sharing: content intended to engage, and content intended to inform.

Communication intended to inform families have critical information they need to know, such as dates about school closures, changes to events, grading information, or important health updates.

Communications meant to engage, on the other hand, are intended to provide your community with something interesting, helpful, educational, or entertaining. This may come in the form of a blog post, student or teacher feature story, a fun video, news feature story, or a game, for example.

Because content pieces serve different purposes, they should be distributed differently.

For example, analytics show that parents check email more than any other platform, so emails are a great way to ensure families see information. Additionally, adding a mobile app to your school’s communication line-up guarantees your parents are in-the-know, instantly.

We also know that not everyone sees every single thing you post on your social media channels, and algorithms prevent multiple posts in a single day from being seen. For this reason, social media is great for sharing engaging content.

Communication builds relationships; relationships are built on trust. Trust drives revenue.

Handy tip! There is no such thing as too much communication, so communicate communicate communicate!

Boost Your Digital Footprint & Take It To The Moon!
Boost Your School’s Digital Footprint & Take It To The Moon!
It’s Time For A Redesign - Take Your School Online!
Redefine Your School’s Image - Take It Online!

“Online Advertising - A small step for your brand &
a giant leap for your brand presence.”

“Enrollments are fire, lead generation is the fuel.”

Whether you are a K-12 day school, boarding school, a higher education platform or an ed-tech startup, the above statement goes to the heart of why lead generation is so essential to the success of your business and why it must drive your overall marketing strategy.

But first, what is lead generation? Lead generation is simply the marketing process of creating and capturing interest in your school so that you can develop a consistent enrollment pipeline. If you have captured their contact information they have now become a solid lead that you can follow up with. Most prospects aren’t ready to enroll in your school right away, so that relationship needs to be nurtured for when they are ready to make that decision.

Online advertising as a powerful lead generation strategy for your school.

With large audience groups and high user activity, social media remains to be one of the most effective digital channels for marketing your school to prospective families. Here's the thing about online success though: consistency is key. It takes time to grow and nurture your online brand presence.

If you want to set yourself up for a productive 2021, we recommend stepping it up with online advertising. But, which one should you choose? There’s a wide range of free and paid tools available to suit your needs. The goal should always be simplicity — the tool should make your life easier, not more complicated. We’re talking about automating processes to save time, enhance your organization, and build brand awareness.

An effective lead generation marketing strategy combines both inbound and outbound marketing approaches. There’s a saying that if you want fish, go where the fish are. In terms of lead generation for your school, your prospects are online.

As a result, paid search (Search Engine Marketing /Google Ads) and paid social advertising (Facebook/Instagram/Twitter/Snapchat etc.) must be a part of your overall advertising, outbound marketing strategy.

YOU HAVE THE VISION. BUT DO YOU HAVE THE RIGHT LENS?

Rite Angles Consulting is a boutique consulting firm specializing in Go-to-Market strategies and complete lifecycle services for education brands. We help you establish the right proposition for your brand or business.

• Brand Management
• Marketing and Communication Strategy
• Digital Marketing
• Outstanding Social Media Presence
• Brand Audits and Surveys
• Website Reassessment
• Creative: Graphic Identity and Brand Campaigns
• Admissions
• Lead Generation and Management
• Marketing Materials
• Ed-Tech Capabilities and Integration
• Develop and implement innovative marketing strategies for Ed-Tech companies targeting the K-12 and higher education.

AT RITE ANGLES, WE COVER EVERY ANGLE.

We approach every school with a singular focus — helping it stand out. We have no cookie-cutter solutions because even subtle differences between your school and your competitors, as well as between your target audiences, can make or break communication and your enrollment success. Every school is under unprecedented pressure to prove value in a shrinking market.

LET’S GET IT RITE THE FIRST TIME, SHALL WE?