Who We Are
Rite Angles is a bespoke consulting firm offering specialist advice and expertise to Education Brands. We partner with K-12 schools, higher education institutions and ed-tech companies for addressing targeted growth needs.
Our focus is to articulate your strength by implementing meaningful brand strategies, compelling communications, and beautiful design ensuring you Stand Out in the competition. We work as your extended team helping you position your brand in the best possible light to both internal & external stakeholders to deliver the required results.
We At Rite Angles Cover Every Angle
What We Do
We help you get acclaimed for what you truly stand for- your values, vision, mission and your unique proposition. We assist your institution, captivate the right audiences (students & parents), and make connections with the influencers you want people to engage with. We do this by –
- Creating actionable strategies to optimally position your brand in order to drive profitable results.
- Helping you achieve competitive advantage through a deeper understanding and insights.
- Developing a strategic enrollment plan with targets aligned with future performance indicators.
We Energise Education Brands
To Help Tell Loud and Proud Brand Stories.
What We Believe In
We believe that a good brand should never stop learning and a key lesson for all reputed institutions in the education domain is that Brand Experience is the next battle ground. Whatever product or price advantage an institution may have, it can, and in all possibility, will be duplicated. But legacies are built by a robust student & parent service culture and that cannot be copied. The reputation of a brand is created and enhanced by building the right culture of service & accountability for all its stakeholders. All this must be aligned with the organization’s strategic business goals, which needs to be calibrated in the Right Direction.
We Believe In Passion Being The Driving Force.
The Team
We are a team of passion driven brand leaders and marketers who aspire to take your institution to the next level.
We have the right mix of experience and expertise in marketing, enrollments, school academics, school administrative functions and parent counselling.
Your Rite team- Creative. Insightful. Knowledgeable. Energetic. Collaborative. Responsive
Simply Put, We Are An Extension Of The Dream Team You Always Wished You Had.
VIKRAM PURI - The Captain
Founder & Chief Strategist
A metrics-driven marketer, he has worked extensively with K-12 schools, Education Institutions and Ed-Tech companies on business potential assessment, business strategy, and continuous optimization of their business performances.
An EdTech enthusiast, he specializes in helping partner schools become digitally adept and agile by bringing together the science of marketing (customer insights, marketing analytics, ROI), art (brand building, communications, customer experience), and craft (brand delivery, multichannel execution, digital capabilities) of enrollment and growth. His business acumen and strategic bent of mind is unmatched.
AMISHA BERI - The Brand Evangelist
Co-Founder & Lead Advisor - Marketing & Communications
A mission driven growth specialist for education brands, she has a background in education, hospitality and management. Having worked with national and international brands in leading positions, her expertise is impossible to replicate.
She has been delivering a superior brand experience to all stakeholders of the education sector for almost 2 decades now. A ‘hands-on marketer’ with exceptional ‘Go-to-Market’ road maps, she has enjoyed a career working closely with schools who need help making sense of the evolving competition around them and who seek new and effective ways to communicate their distinctiveness. Her vision in branding and storytelling is her asset, and that of her company.
DIVYA MAL - “The Jill Of All Trades”
Sr. Marketing & Brand Solutions Manager
A Marketer who has been there, done that! She is one who has personal hands-on experience and expert insights into schools. Having worked as an educator for over a decade, she understands the needs of the system from within. She enjoyed working closely with students and is in a way, their extended ambassador. Her Teaching experience and Management qualification with the Taj group of hotels, gives her a dual edge.
At Rite Angles she helps evolve brand stories, or as she would rather call it, Brand Tales! She has a way with words, & carries one away with words. She prides in creativity, content & communication being her strength.
She is responsible for strategizing, executing and monitoring processes related to branding, marketing and management.
VISHAKHA VASU - “The Creative Spark”
Lead Designer, Marketing & Communications
With a childhood embedded in playing puzzle games and reading illustration books, Vishakha blossomed into a designer with an ambitious mind, hoping to make a difference and inspire people with her artwork. She developed a library of visual inspiration by traveling to different cities with her parents.
Vishakha graduated from National Institute of Fashion Technology with a Bachelor in Fashion Communication specializing in exhibition design, brand identity development, and 3D motion design.
She is our Lead Communication Designer who enjoys creating visualizations based on observations, research, and experiences from everyday life. She is an adventurous multicultural designer who is a positive thinker and likes to challenge herself creatively.
JAYATI PARGAL - “The Go Getter”
Manager, Brand & Communications
Jayati is a visualizer and creative thinker who specializes in assisting brands in determining their niche and brand positioning.
An alumna of MICA and Delhi University, she comes with extensive experience in the Ed-tech sector and has worked with multiple small businesses to Fortune 500 corporations in the education, management, automation, healthcare, banking, and finance industries.
She is our brand makeover buddy who is helping brands scale their journey as she foretells brand stories, ideates strategies, and shares the brand voices across various marketing channels.
POONAM YADAV - “The Connections Catalyst”
Asst. Manager, Marketing Operations
Holding 9 plus years of work experience, she is responsible for end-to-end Marketing & Operations. Some may call her the Rite Angles Mitochondria because she is our true and mighty powerhouse!
She previously worked with Educomp Solutions and gained extensive insights on the Education industry. She has been a part of Rite Angles for the last 2 years maintaining strong long lasting relationships with clients & coordinating their internal marketing and operations related tasks helping make us a well-oiled machine.
SAKSHI BHALOTIA - “The Complete Package”
Asst Manager, Brand and Communication
An introvert on the outside and a rebel from within, Sakshi believes in chasing her dreams. Her sense of responsibility and curiosity makes her use conventional and non conventional methods to drive results.
She is a constantly upskilling professional and completed a Bachelor of Design from NIFT after having realized her heart lies there, post pursuing a Bachelors in Commerce.
At Rite Angles she specializes in account operations and dabbling in creating thoughtful content & designs. She is inquisitive, thoughtful, dynamic and a multi-tasking team player.
GAGAN BERI - “The Content Curator”
Communication Design Strategist
From being a brand design specialist to a communication strategist, Gagan wears many hats at the Rite Angles office.
After finishing his bachelors in Mechanical Engineering from VIT Vellore, he decided to hop over to the world of design, brands and marketing and eventually pursued his Masters degree at National Institute of Design. Aside from moonlighting as a freelancer for consumer brands, he has worked with names like IKEA, Unilever and Lenskart.
